In 1988 Pepsi released it’s version of cherry soda calling it “Wild Cherry Pepsi.” I have tried this version, and I have always wondered why they called it “Wild Cherry.” I finally couldn’t take it anymore; I had to find out. Coke and Pepsi have always vied for the same share of the consumers; from what I have found out 85% of the time Coke would come out with a new flavor first. It is only after Coke showed sales would Pepsi come out with its own variation; however this is not the same case over the last decade. Why “Wild?”

It was introduced to a test audience at the 1982 World’s Fair as Cherry Coke, and entered mainstream production in 1985. It took 3 years of positive sales before Pepsi released its version. Does Pepsi think the consumer will make a decision when purchasing cherry soda; based off the claim their product is “wild?” This type of marketing is used by all competing companies from softer toilet paper to absorbent paper towels’.

I don’t think it would matter what Pepsi called their cherry soda since, their sales are based on brand loyalty. I would imagine some people jumped ship based off Pepsi’s claim of their drink being wild. There must be something wild about “Wild Cherry Pepsi,” because it is illegal in every country except America and Lithuania. This product is sold in the black market in countries across the world.

Put that in your pipe and smoke it Coca-Cola!

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Comments
  1. Melissa says:

    I am still a die hard Coke drinker!!

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